Your In-Between Creative Support | Built By Experience

This business wasn’t built overnight… it was built from years of hands-on experience, creativity, and a season of life that asked me to slow down, shift priorities, and rethink what meaningful work really looks like.

✨Creativity Has Always Been the Foundation✨

I studied Digital Advertising at LSU, where my focus was rooted in creativity, visual storytelling, messaging, and understanding how people interact with digital platforms. That education provided me a strong creative foundation that still shapes everything I do today.

After graduating, I went straight into advertising sales, where I learned how businesses actually spend money, what drives results, and where dollars are often wasted. I also worked as a wedding planner assistant, which sharpened my ability to manage details, timelines, client expectations, and high-pressure environments. Those skills translate directly into how I work with clients now.

From there, I joined an incredible digital marketing company, where I ultimately served as Director of Operations after beginning my role as their Pinterest expert (when the platform first started being used as a business tool).

It gave me a full-picture understanding of how digital marketing works, creatively and strategically, behind the scenes.

✨When Life Shifted✨

Stepping away from a full-time role wasn’t part of my plan (I’m a workaholic by nature), but it was what my family needed at that moment.

Becoming Aurora’s mom changed everything in the best way possible. Around the same time, I stepped into helping care for my grandparents. That season made one thing very clear: flexibility mattered.

And that’s when I started seeing a pattern.

✨The Pattern I Couldn’t Ignore✨

I kept meeting business owners who were trying their best but felt overwhelmed, unsure, or frustrated with their online presence. They were overspending in the wrong places, posting without direction, or relying on someone who “knows social media” without any real strategy behind it.

I completely understand that not every company can budget for a full-blown marketing agency (and that's where I fill the gap).

But just because someone is young or grew up with social media doesn’t mean they know how to:

• Use it to sell

• Understand the algorithm

• Create real ROI

• Build a brand that actually works

  
  

Social media for business is a strategy… not just posting.

I saw a huge gap between doing everything yourself and hiring a full-service agency. And too many businesses were stuck in the middle - wanting things done right, but without guidance that fit their budget or their season of life.

✨Why This Business Exists✨

That’s exactly why I created Alyssa Cutrera Creative Services.

This business exists for the in-between:

• Businesses that don’t need a full agency

• Businesses that want more than DIY guesswork

• Businesses that want clarity, direction, and honest guidance

Whether you need two hours total or two hours a week, I’m here. No minimums. No pressure. Just flexible, thoughtful support that meets you where you are.

✨Saving Clients Money Is Personal to Me✨

One of my biggest passions is helping clients stop overspending on things that aren’t actually serving them.

Ads, websites, tools, and platforms can be powerful (when used correctly). But too often, businesses are paying for things without understanding how to make them work together.

My goal is to help you:

• Spend smarter

• Build intentionally

• Make what you already have work better

Sometimes the best move isn’t spending more… it’s getting clear and precise direction.

✨Where Creativity and Teaching Come Together✨

At my core, I’m a creative and a teacher.

Dance taught me discipline, storytelling, and connection. Teaching taught me how to explain things clearly, meet people where they are, and guide them with patience. This business is where those worlds come together.

Helping people create something meaningful and watching their confidence grow because of it is what fuels me.

✨What This Means for You✨

I’m not saying you can’t do it.

I’m just saying, let’s make what you’re already doing thrive.

If you need:

• Clear direction

• Real guidance

• Support for you or the person helping you

That’s where Alyssa Cutrera Creative Services comes in 🤍

I do all of this while being Aurora’s mom and Luke’s wife because building a life that supports both family and passion matters to me.

Let’s get your social media, branding, and website working for your business, not against it.

I’m here when you need me. ✨