Instagram Overhaul

Service Description

• This is a project-based Instagram refresh for business owners who do not need someone to manage Instagram every month but know their current account needs work. • Your business may have grown while your Instagram stayed stuck in an earlier version of the business, you may have been posting without a clear strategy, or your account may feel like a collection of random posts instead of a clear representation of what you do. • I review the account as a whole and identify what should stay, what should change, and what would make it stronger moving forward. • Depending on what your account needs, an Instagram Overhaul may include a full account review; profile and bio recommendations; name and searchable keyword optimization; profile photo recommendations; link and call-to-action review; highlight organization; visual and branding review; content pillars; business-specific content ideas; Reel ideas; feed and content direction; caption and brand-voice guidance; posting strategy; Instagram SEO and keyword recommendations; review of existing content; and a clear strategy for what to do next. • The goal is not to force your business into a specific aesthetic or make every account look perfectly curated. • It is to help visitors understand what you do, who it is for, what makes it different, and the personality behind it. • I make recommendations based on your actual business rather than trends simply because they are popular. • After the overhaul, you can continue managing Instagram yourself. • If you want more help, we can continue through consulting, content creation, or full-service marketing.